Expanding the brand of a B2B sales and marketing software through the launch of its native data platform
The Xforce platform is the engine that powers the end-to-end application behavior of Qualified, a leading PipelineAI platform that offers an all-in-one solution to maximize website conversions. Xforce was launched in 2022 as the world’s first native conversational platform built exclusively for Salesforce.
ETA (2024): The Qualified platform page has since been updated. See press launch here.
PROJECT GOALS
Increase web traffic and brand awareness for Qualified as an innovative and powerful tech solution for sales and marketing teams in the enterprise sector
Visually brand a technical feature as exciting and impressive
ROLES & DELIVERABLES
Extended brand logo and creative direction for digital collateral spanning multiple platforms (paid ads, blogs, email, social)
Web design and art direction for the platform page
Sales enablement (slide deck and documentation)
Branching out with a new brand concept
The main stakeholders of the project are the CEO and CMO, with the brief underlining the importance of a “tech” feel. Qualified’s overall brand is bright and approachable, so introducing a “dark mode” creative direction was intentional in setting the Xforce brand apart in terms of storytelling and conceptual theme.
Custom line illustrations detailing each of the ten major platform services
Company Qualified
Role Brand Design Lead & Web Designer
Developer Rock Vincent Gitard
Creative Director Jimmy Cabral & Mike Twigg