Introducing Signals: Account-Based Website Intelligence
Signals is Qualified’s predictive AI product that lets users see who is in market to purchase, so they can focus sales and marketing efforts on high-intent accounts and maximize pipeline.
The Signals AI Predictive Model combines first-party website engagement, third-party research intent data, and Salesforce data to identify where each account is in their buyer journey. Use these insights to target the accounts that are sales-ready and nurture those who are just starting their research.
PROJECT GOALS
Create a new brand for Qualified’s second full product offering for both external prospects and existing customers
Launch Signals to a wide audience — from C-suite and founders, revenue ops teams, to SDRs and account managers
Increase website traffic and noise on social platforms
Propel deal cycle acceleration and account expansion
ROLES & DELIVERABLES
Creative direction, brand design, visual identity
Ideation and concept development
Working alongside stakeholders, we explored a range of visuals for the Signals brand, including type, iconography, and design elements. The color palette draws from the product’s intent rating (cold to hot).
Final direction
The resulting visual identity consists of a brand gradient and logo using Qualified’s brand font and a signal wave mark.
Signals Keynote Sizzle
Launch assets
Signals is Qualified’s biggest launch after its main product, now Qualified Conversations. Working with the product marketing team, the launch roll-out included a teaser in the Autumn Release Notes, adjacent e-book, social swarm, keynote video, landing page, direct mail campaign, customer emails, paid ads, blog posts, and a press release.
Company Qualified
Role Brand Design Lead
Product Marketing & Creative Team Klarisse Gepilano, Jimmy Cabral, Mike Twigg, Richard Ong, Hilary Hedwig, Crystal Reitmeir, Maura Rivera