Crafting the email design system across multiple lines of business in a single brand

One of the largest tech companies in the world with multiple products and lines of business (LOB) had the problem of inconsistent email designs across LOBs due to its fast-paced growth and expansive teams.

We worked with the Cross Services team to do an email audit and study to identify cross points and create a design system and automated framework in Sketch that encompasses each LOB’s branding and email needs.

Inconsistent email designs across LOBs:

Email body following a system of modules and sections:

Sample executions of the final components

Company Media.Monks for

Role Design Lead

Creative Direction Anton Mora

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