Westfield Lunar New Year 2014 Campaign

The 2014 Year of the Horse Creative Campaign was developed by KCM Agency and led by Westfield HQ, as part of their 2014 Lunar New Year celebrations. I worked as print and production designer to create entrance door decals, elevator wraps, digital in-center billboards, and other web and print collateral. 

The artwork was deployed both in Chinese and English at key Westfield locations, particularly in the West Coast of North America.