Designing for AI in the periphery - brand and web experience for the AI Workforce Summit
The AI Workforce Summit is a virtual thought-leadership conference that brought together sales, marketing, and venture capital leaders in B2B software to discuss the boom of AI workers in the tech landscape.
PROJECT BRIEF
How do you design for AI on the periphery where it's not a product, logo, or exposition, but it still needs to be a little obvious because the field is B2B SaaS? In the era of emerging AI/ML in B2B, thought-leadership can lean to the abstract, and AI workers are a polarizing topic. The summit hoped to be a realistic and positive discussion.
ROLES & DELIVERABLES
Concept, ideation, and full branding suite for the event
Web design for event registration and landing pages
Digital collateral spanning multiple platforms (paid ads, blogs, email, social)
Prospectus and C-suite share deck design
Skin design and implementation for Goldcast event
Creative direction
The project is to craft a brand for a standalone summit that needs to be visually arresting, while still being direct. “AI and future-forward but human-centric” — all the “but’s” in the brief was a challenge and our exploration led us to several directions. We landed on an abstract treatment using elements of AI, learning, togetherness, and our brand colors.
Virtual event details
The overall event was designed similar to Qualified’s long-running series Pipeline Summit. The deliverables included social carousels, speaker enablement graphics, and email conversion. Thanks to Pipeline Summit’s design system, these launch assets were almost plug-and-play and allowed me to work with the new event brand in a short amount of time.
For a short-term standalone event, the lineup and reception was a success. We had speakers from companies such as Asana, Box,and OpenAI. There were a 1,000+ registrants with a 39% pull-through rate, even in the summer.
Company Qualified
Role Brand Design Lead & Web Designer
Creative Director Jimmy Cabral