Crafting the email design system across multiple lines of business in a single brand
One of the largest tech companies in the world with multiple products and lines of business (LOB) had the problem of inconsistent email designs across LOBs due to its fast-paced growth and expansive teams.
We worked with the Cross Services team to do an email audit and study to identify cross points and create a design system and automated framework in Sketch that encompasses each LOB’s branding and email needs.
Inconsistent email designs across LOBs:
Email body following a system of modules and sections:
Sample executions of the final components
Company Media.Monks for
Role Design Lead
Creative Direction Anton Mora